- +340%Organic sign-ups
- 62Keywords in the top 3
- $0.90Cost per sign-up
The challenge
Orbitly published two posts a week, mostly general productivity tips. Traffic was flat, sign-ups from search were almost zero and paid search was getting more expensive every quarter.
What I did
- Fixed indexing issues that hid 40% of the site from Google
- Built a topic cluster around “agency project management”
- Wrote comparison and template pages for high-intent searches
- Pruned and merged 120 thin posts
The results
In twelve months organic sign-ups grew 340% and 62 keywords reached the top three. At about $0.90 per sign-up, SEO is now their cheapest channel by far.
+340% organic sign-ups
He killed half of our blog and our sign-ups tripled. Honest, data-driven and a pleasure to work with.
Priya NairHead of Growth, Orbitly