3.1× more trial sign-ups for Peakform Gyms

The challenge

Peakform ran four gyms across Dhaka but sent every ad to the same homepage. Leads cost almost $20, the map listings had few photos and reviews, and nobody knew which ads actually brought members.

What I did

• Built a “first week free” landing page for each location
• Split Google Ads by location and intent (“near me”, classes, personal training)
• Rebuilt all four Google Business Profiles and started a review routine
• Connected bookings to the CRM so we optimised for trials, not form fills

The results

Trial sign-ups grew 3.1× while the cost per lead fell 52%. All four locations now rank first in the map pack for “gym near me” in their area — and the free week converts to a membership 38% of the time.