- 31%Revenue from e-mail
- +58%Repeat purchases
- 62%Replenishment open rate
The challenge
Kopilane had 18,000 subscribers but only sent a monthly newsletter. There was no welcome series, no abandoned-cart e-mail and no reminder when a bag of beans was about to run out.
What I did
- Built six Klaviyo flows: welcome, cart, browse, post-purchase, replenishment and win-back
- Added SMS to the cart and replenishment flows
- Designed a reusable template set in the brand’s style
- Planned a two-campaigns-a-week calendar around new roasts
The results
E-mail grew from 6% to 31% of total revenue in three months, and repeat purchases rose 58%. The “Running low?” replenishment e-mail alone opens at 62%.
31% revenue from e-mail
Our e-mail went from an afterthought to a third of our revenue. The replenishment flow is pure genius.
Lena FischerCo-founder, Kopilane Coffee