- +87%Checkout conversion
- +$410kYearly revenue
- 1.6sFaster checkout
The challenge
Greencrate spent heavily on app installs, but only 2.1% of sessions ended in an order. Their analytics could not say where people dropped off because half the events were missing or duplicated.
What I did
- Rebuilt GA4 and app events so every funnel step was measured
- Watched 300 session recordings and mapped every friction point
- Ran four A/B tests: guest checkout, address autocomplete, saved wallets and pre-selected slots
- Rolled out the winners as a one-step checkout
The results
Checkout conversion rose from 2.1% to 3.9% — an 87% lift worth about $410,000 a year in extra revenue, without a single extra dollar in ad spend.
+87% checkout conversion
We were about to raise our ad budget. Zayan fixed the checkout instead — the best money we spent all year.
Arif HossainCEO, Greencrate