Campaigns get the attention, but flows do the heavy lifting. For most stores I work with, these five bring in more revenue than every newsletter combined.
- Welcome series — three e-mails, your story and a first-order offer
- Abandoned cart — two e-mails plus an SMS
- Browse abandonment — one friendly reminder
- Post-purchase — how to use it, and what to buy next
- Win-back — three e-mails over 60 days
Build them once, review them every quarter.
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