- +268%Revenue from paid social
- 4.9×Return on ad spend
- −41%Cost per purchase
The challenge
Sundora had a serum customers loved and an Instagram following of 40,000, but their ads had been flat for a year. Twenty-three campaigns were fighting each other, the pixel missed a third of sales and the same two videos had been running for months.
What I did
- Fixed tracking with the Conversion API so every order was counted
- Merged 23 campaigns into three: prospecting, retargeting and retention
- Briefed six UGC creators and tested three new hooks every week
- Launched TikTok Spark ads using the best organic videos
The results
Within six months revenue from paid social was up 268% at a 4.9× return on ad spend, and the cost per purchase dropped by 41%. The founder-story hook (“I made this for my sister”) is still the best-performing ad in the account.
We tried two agencies before Zayan. He was the first one who looked at our numbers before talking about ads.
Mehreen Chowdhury, Founder
+268% revenue
Zayan treated our ad budget like it was his own money. Six months later paid social is our biggest sales channel — and I finally understand our numbers.
Mehreen ChowdhuryFounder, Sundora Skin