A good brief saves weeks. A bad one costs them. This is the one-page template I send to every new client — feel free to use it for any freelancer.
- The goal — one number, with a date
- Who buys and why they buy
- What you have tried so far (and the results)
- Budget and timeline
- Access and tracking status
- How and when we will report
If you cannot fit it on one page, the project is not clear yet.
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